Hen's Bread Productions
Production Proposal
Prepared for
Food Truck Owners Expo
Two-Day Event Coverage — August 4–5, 2026 · Palmer Events Center · Austin, TX
Proposal valid for 30 days
Pricing and crew availability are held through July 8, 2026. August dates book fast — the sooner we confirm, the better.
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Our Understanding
What this event needs from a production crew.
FTO Expo is a two-day national conference and trade show at the Palmer Events Center — educational sessions, an expo floor, speakers, and a room full of food truck operators who are there to learn and connect. The content produced here serves two timelines at once: same-day social for the daily recaps Ivan is publishing while the event is live, and post-event marketing assets that promote next year's show.
That dual timeline is what makes this job different. A standard event crew shoots, goes home, and delivers files a week later. What FTO needs is a crew that can shoot and turn content around the same day — photo galleries ready for social while the second day is still happening, short-form video clips cut and exported before the recap post goes live.
You're also asking for session recording — 3 to 4 featured education sessions captured in full. That's a separate discipline from event coverage. It requires a dedicated camera locked on the speaker, clean audio, and a clean edit. We can staff a third roaming camera operator for the session recording so the primary photo and video crew never stops covering the floor. That's an add-on we'll scope once you confirm the session count and format you need.
On post-production: photo albums are delivered within 7 days of the event. For video — reels, recaps, long-form session edits — we handle all editing in-house, but the scope and turnaround depend on what you actually need delivered and what budget is set aside for it. We'll cover that in the next conversation.
That dual timeline is what makes this job different. A standard event crew shoots, goes home, and delivers files a week later. What FTO needs is a crew that can shoot and turn content around the same day — photo galleries ready for social while the second day is still happening, short-form video clips cut and exported before the recap post goes live.
You're also asking for session recording — 3 to 4 featured education sessions captured in full. That's a separate discipline from event coverage. It requires a dedicated camera locked on the speaker, clean audio, and a clean edit. We can staff a third roaming camera operator for the session recording so the primary photo and video crew never stops covering the floor. That's an add-on we'll scope once you confirm the session count and format you need.
On post-production: photo albums are delivered within 7 days of the event. For video — reels, recaps, long-form session edits — we handle all editing in-house, but the scope and turnaround depend on what you actually need delivered and what budget is set aside for it. We'll cover that in the next conversation.
Relevant Work
Three examples that speak directly to what FTO Expo needs — conference event coverage, same-day vertical social content, and a case study in what post-event video can do for next year's ticket sales. All real productions from HBP.
Conference Coverage — Summit '26
Multi-session conference recap. Same structure as FTO Expo — speakers, sessions, floor energy, and a final edit that makes the event feel worth attending next year.
Post-Event Marketing — Secure Your Spot
This is what happens when event footage becomes next year's sales tool. Worth asking: what do you want people to do after they watch your recap?
Same-Day Vertical Content — Yamaha SXSW
Shot natively vertical for same-day social. This is how we cover a live event for Instagram and Reels while it's still happening — the content Ivan needs delivered the evening of each day.
Proposed Deliverables
01
Included
Full-Day Event Photography — Both Days
One professional photographer covering both days from open to close — expo floor, education sessions, speakers, networking moments, and candid attendee coverage. Shot with same-day delivery in mind: selects culled and exported during breaks so photo galleries are ready for Ivan's daily social recaps while the event is still running. Final full gallery delivered within 7 days of the event.
02
Included
Full-Day Event Videography — Both Days
One professional videographer covering both days — keynote moments, session energy, expo floor b-roll, attendee interviews, and short-form social clips shot natively vertical for same-day Reels and Stories. The photo and video crew operate independently, covering twice the ground simultaneously. Raw clips organized and ready for post-production the same evening.
03
Add-On — Scope TBD
Featured Education Session Recording
3–4 featured sessions recorded in full — dedicated camera locked on the speaker, clean audio, and a polished edit with lower thirds and color grade. This is a separate discipline from event coverage and benefits from a dedicated operator so the main crew never breaks away from the floor. A third roaming camera operator is available as an add-on once session count, format, and room setup are confirmed. Priced separately.
04
Scope TBD
Post-Production — Video Deliverables
All editing is done in-house at HBP — reels, event recaps, long-form session edits, social cuts. We can deliver whatever format FTO needs. The scope and turnaround depend on what you need delivered and what budget is allocated for post-production. We're not going to guess at a number — let's have that conversation so we can give you real options rather than a ballpark.
Investment
What's included in this proposal.
Production pricing covers both shoot days. Post-production is scoped separately once we understand what video deliverables FTO needs and what budget is set aside for them.
A 50% deposit ($3,000) is required to hold August 4–5. Remaining balance due upon delivery. Payment via Square, ACH, Venmo, or check. Palmer Events Center is in our Austin service area — no travel surcharge.
Day 1 — Aug 4 · Full Day · Videographer + Photographer · All Equipment
$3,000
Day 2 — Aug 5 · Full Day · Videographer + Photographer · All Equipment
$3,000
Session Recording · 3rd Camera Operator · Add-On
TBD
Post-Production · Video Edits · Reels · Recaps · Session Edits
TBD
Production Total
$6,000
On post-production: we edit everything in-house — reels, long-form recaps, session edits, social cuts. The rate is $500 per finished minute of delivered video, which covers color grading, narrative editing, and sound equalization. Every deliverable is a polished, ready-to-publish asset. To give you accurate options, we need to know what video deliverables you're planning and what budget is set aside for them. That's the next conversation.
Timeline
01
Proposal Approved · Deposit Paid
August 4–5 locked in. Post-production scope confirmed. Session recording add-on confirmed if needed.
This week
02
Pre-Production
Event schedule reviewed, shot list built, session rooms confirmed, crew coordinated. Ivan's same-day social workflow aligned with crew.
2 weeks prior
03
Day 1 — August 4
Full coverage from open to close. Photo selects exported same day for Ivan's recap. Short-form vertical clips delivered same evening.
Aug 4, 2026
04
Day 2 — August 5
Same workflow. All footage backed up and organized by end of day. Same-day selects delivered for final recap post.
Aug 5, 2026
05
Full Photo Gallery Delivery
Complete edited photo galleries from both days delivered via Pixieset. All images color corrected, culled, and labeled.
Within 7 days of event
06
Video Deliverables
Reels, recaps, session edits, and social cuts delivered per agreed scope. Timeline confirmed once post-production scope is finalized.
Per agreed scope
A Few Things Worth Considering
The question underneath the brief.
Ivan's email asks for same-day photo galleries and short-form social clips while the event is live. That's the right ask — event content has a 24-hour shelf life on social and then it's yesterday's news. Getting selects out the same day is the difference between content that performs and content that gets posted a week later to no engagement.
The session recording ask is worth a separate conversation. Recording 3–4 education sessions in full is genuinely valuable — those are evergreen assets that can drive registrations, build credibility with speakers, and live on YouTube long after the event. But doing it well requires a dedicated operator and clean audio, not a main camera operator splitting their attention between the session and the floor. A third crew member for session days makes both deliverables better.
On the post-production question — the video you're producing here isn't just for this year's attendees. A well-cut recap does two things: it gives this year's attendees something to share, and it sells next year's tickets to everyone who wasn't there. What do you want people to do after they watch the recap? The answer to that question is what determines the edit.
The session recording ask is worth a separate conversation. Recording 3–4 education sessions in full is genuinely valuable — those are evergreen assets that can drive registrations, build credibility with speakers, and live on YouTube long after the event. But doing it well requires a dedicated operator and clean audio, not a main camera operator splitting their attention between the session and the floor. A third crew member for session days makes both deliverables better.
On the post-production question — the video you're producing here isn't just for this year's attendees. A well-cut recap does two things: it gives this year's attendees something to share, and it sells next year's tickets to everyone who wasn't there. What do you want people to do after they watch the recap? The answer to that question is what determines the edit.
Ready to lock in August 4–5?
August books fast. Reach out directly to confirm the scope, finalize post-production, and get the deposit in. Call or text anytime.
J
From Jacob
Ivan — I appreciate how clearly you laid out what you need. Same-day turnaround at a two-day conference is a real ask and I want to make sure we're set up to actually deliver it, not just promise it. The one thing I need from you before we can fully scope this is a sense of your post-production budget — what you have set aside for edited video deliverables. That'll tell me what options I can realistically put in front of you. Everything else in this proposal is ready to go. Call or text anytime — (512) 893-2709.