How To Repurpose Video Content For Longer Duration
In my experience, I frequently encounter requests for video production, followed by a lack of communication beyond the initial delivery. Additionally, I observe instances where clients specify “Make me a video,” with limited preparation confined to the video agency hired. In such cases, it would be advantageous to have an individual within your team who is committed to repurposing your content and promoting your brand messaging. By entrusting the filming crew with this responsibility, you can ensure that your footage is utilized effectively and aligns with your brand’s objectives. In this blog post, I will provide a behind-the-scenes look at our recent work and demonstrate how we effortlessly repurpose footage for various purposes. My name is Jacob Perkins and I am the owner of Hens Bread Productions, a video production service company based in Austin, TX.
Behind The Scenes
Recently, we have created a vlog on Hen’s Bread Productions YouTube channel that provides a behind-the-scenes look at the jobs we have completed. For this blog post example, we will showcase our work with Smadex and their Austin, TX Miraval Corporate Mastermind. In our latest vlog episode, titled “Busy Busy Busy Pt 2,” we demonstrate how our post-production process has evolved from me, Jacob Perkins, handling all aspects of video production as a sole proprietorship to collaborating with specialized professionals to deliver superior colored and edited projects. I encourage you to watch that episode to witness our ongoing efforts to enhance our video production services for our clients.
Pre-Production Job Detail
Upon booking the job in 2024, we were presented with a previous year’s video and inquired about the possibility of creating a similar video. The example video showcased a four-minute production with a strong emphasis on sound design and rapid-fire editing. The video’s color palette evoked the impression of a self-filmed and edited project. The composition featured numerous close-up shots and occasional drone shots to provide visual breaks. This demonstrated Hen’s Bread Productions’ capability to replicate and enhance their expectations for the final video. The Hen’s Bread team has skilled members that each of us can apply our years of training to use.
Color Palette from Completed Work
Despite not hiring a photographer, the client’s stills, as listed above, showcase exceptional composition and exposure. We successfully facilitated their inclusion for their LinkedIn timeline from the project’s video timeline.
Video Delivery
The final video delivery of one completed video was always a responsibility outlined in the contract. However, given the number of individuals involved in the project’s approval, I recognized the need to color all the frames and present a complete submission. To ensure efficient collaboration on a major video project, I created a 10-minute timeline that encompassed the entire trip, which I entrusted to Brian for coloring. Subsequently, I proposed to the client the creation of two versions of the video: a one-minute and a three-minute version. This approach allows viewers to revisit the video at their convenience while providing a shareable link within their social circle. Consequently, instead of a single final delivery, the client was presented with three final deliveries that cater to their requirements of showcasing the project’s value effectively.
How does multiple exports help with brand messaging? Well, for example, the 10 minute video listed below, can be watched with the permission of gathering your email. With exclusive content you can politely ask for emails to further the conversation with your client or audience. Works like this can easily be seen/done on Hen’s Bread’s Video Portfolio.
The three-minute version can be featured on their YouTube channel, showcasing the exceptional experience they offer. At this point they have easily repuporsed their video 2 times outside of what they originally requested.
Then a 1 minute final video was delivered for them to lead people from linkedin (their posting source) to youtube to be able to provide to their audience more context of what their brand sounds like, what they feel like, and what they look like.
Above, you can see that we took their three-day filming project and turned it into a Hen’s Bread photo album, three different viewable forms of the event. If they wanted to further repurpose their event, they could create social content that showcases the experience they provided to their guests. This could create a sense of FOMO (Fear Of Missing Out) for guests who missed the event next time a mastermind is shown. They could use the video closer to their invitation for next year to build excitement and anticipation. When the footage is of high quality, it should not be left in a drawer; it should be used to emphasize when doing sit-down brand storytelling.
Conclusion
Instead of focusing solely on the reasons for creating a video, consider the intended audience and the desired outcomes. Determine the timeframe required to achieve these goals. It is rare for a single video to elicit a specific action from the audience. Therefore, it is advisable to ensure that the video is ingrained in their subconscious. This requires multiple exports and the repurposing of content to maintain consistency with brand messaging. If you are investing significant resources in video production, consider involving the video production company in developing strategies for further content repurposing. While this may incur additional costs, it is prudent to maximize the return on investment. Many companies request video production without considering other potential repurposing options. In this blog post, I aim to demonstrate through examples that high-quality video content can be repurposed in various ways.
Interested in booking a one-on-one with me? We’d love to hear about your project schedule today and we’d love to hear how we can be involved.
Have specific questions about what we can do for you? Call or Text 512-893-2709
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