For years, TikTok reigned supreme as the go-to social media platform for engaging with customers, building a following, and sharing viral content. Its unique algorithm and massive user base made it a must-have tool in the marketing arsenal of businesses across industries. But as of today, TikTok is gone. Whether it’s due to regulatory crackdowns, shifting user preferences, or unforeseen disruptions, the fact remains that TikTok is no longer a viable channel for reaching your audience.
If your marketing strategy heavily relied on TikTok, you might be scrambling to figure out what’s next. That’s where your email list comes into play. At Hen’s Bread Productions, we specialize in helping businesses like yours adapt to shifting trends through our video production service, which includes a monthly retainer for ongoing content creation. We’re here to remind you of the power of email marketing and why it should be the cornerstone of your strategy moving forward.
Social media platforms are fantastic for connecting with audiences, but they come with a major downside: you don’t own your followers. Your audience on TikTok, Instagram, or any other platform exists at the mercy of those platforms. Algorithms change, platforms shut down, and trends evolve—leaving you vulnerable if you don’t have a backup plan.
TikTok’s demise serves as a stark reminder of this reality. Businesses that didn’t diversify their communication channels or invest in owned assets are now facing significant challenges in reaching their customers.
In memory of TikTok, what is your favorite TikTok video of all time? pic.twitter.com/1nnKrdGJad
— Pop Base (@PopBase) January 19, 2025
Unlike social media platforms, an email list is an asset that you own and control. It allows you to maintain direct communication with your audience, regardless of external factors. Here’s why email marketing remains one of the most powerful tools for customer engagement:
Long-Term Customer Relationships: Email campaigns foster loyalty by providing consistent value to your audience over time.
When paired with compelling video content, email marketing becomes even more powerful. Video is one of the most engaging forms of content, and it can significantly boost your email open and click-through rates. At Hen’s Bread Productions, we specialize in creating high-quality video content that keeps your audience engaged and eager to hear from you.
Improved Retention: Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
If you’re feeling the impact of TikTok’s absence, now is the time to double down on growing your email list. Here’s how:
Even though TikTok is dead, you likely have audiences on other platforms or even a website. Use those channels to encourage sign-ups by offering exclusive content, discounts, or early access to new products.
People are more likely to share their email addresses if they see tangible value. Consider creating lead magnets like eBooks, webinars, or exclusive video content—which we can help produce through our video production service.
me at tiktok headquarters if my app doesn't start working in the next 5 mins #tiktokban pic.twitter.com/32m1j7BE4q
— mir ⛤ (@fairyftdt) January 19, 2025
Place sign-up forms in strategic locations on your website, use QR codes in physical locations, and include links in your email signature. The fewer barriers to entry, the better.
At Hen’s Bread Productions, we understand that creating content for social and email requires consistency, creativity, and quality. That’s why our video retainer service is designed to take the stress out of content creation. Here’s what we bring to the table:
Flexibility: Adapt your content strategy as needed without starting from scratch each month.
The end of TikTok is a wake-up call for businesses that relied heavily on the platform. But it’s also an opportunity to refocus on what truly matters: building lasting connections with your customers. An email list, bolstered by engaging video content, is the perfect foundation for a resilient marketing strategy.
At Hen’s Bread Productions, we’re here to help you navigate this new landscape. Our video production service ensures you’ll always have fresh, professional content to share with your audience—whether it’s in their inbox or on another social platform.
Ready to future-proof your marketing strategy? Let’s talk. Contact us today to learn more about our video retainer service and how we can help your business thrive in a post-TikTok world.
Have specific questions about what we can do for you? Call or Text 512-893-2709