Our footage aired on CBS Austin.
KVUE — the CBS affiliate in Austin — ran a feature story on Austin DJ Chow and used footage from a Hen's Bread Productions shoot in their segment. Our work showed up on local news. This is how it happened.
DJ Chow is an Austin artist we worked with early on — before either of us had the audience we have now. The first project we did together was coverage of him opening for Waka Flocka Flame at a live event in Austin. We were on set, on camera, in the room.
When KVUE came to do a feature story on DJ Chow's rise in the Austin music scene, they used footage we shot. Our work became part of a broadcast news segment — not because we pitched it, not because we knew it was coming, but because the footage was good enough that a local news team chose it to tell the story.
That's a different kind of validation than a client testimonial. A news organization used our footage because it served their editorial purpose. That's the standard we try to meet on every shoot.
This was the first video we made with DJ Chow — and one of the early projects that shaped how we approach live performance coverage. Fast-moving environments, low light, no second takes. You either get the shot or you don't.
We got the shot. And it was good enough that when a news team needed footage to tell his story, ours was what they reached for.
I took a photo with Waka Flocka that night. Not relevant to the production work — but it happened, and it was a good night.
A news organization has a specific standard for footage they'll put on air. It has to hold up technically — exposure, audio, stability — and it has to tell a story visually without a voiceover carrying all the weight.
Our footage cleared that bar without us knowing it would ever be evaluated against it. We shot it the same way we shoot everything — like the final product matters, because it does.
That's the only way to operate when you don't know what a piece of footage will eventually become. A clip from a live event shoot might end up in a client's highlight reel. It might end up in a news segment. It might end up nowhere. The standard doesn't change based on what you think the destination is.
Whether we're shooting a live performance for a client's social media or a corporate event recap, the technical standard is the same. Broadcast-ready exposure, clean audio, intentional framing. Not because we expect it to air on TV — because that's the work.
Same-day and next-day delivery on live event coverage — how we do it and why turnaround timing matters more than most clients realize.
Read the post →We shoot it like it matters.
Because it does.
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