How we built our production packages.
This post started as a 2023 brand message video — the first time I put on camera what HBP actually does and why we do it the way we do. It's worth keeping as a record because a lot has changed since then, and the evolution of how we show up to a shoot tells the story of what we've learned.
The production cart didn't come from a product meeting. It came from noticing what most jobs actually needed — and building something around that observation. Here's the full arc.
Most production companies charge by the hour or build a custom quote for every job. That works — but it creates a problem for clients who don't know what they need. They're asked to make decisions about crew size, equipment, and scope before they understand what any of that means for their specific project.
After enough jobs, I started noticing a pattern. Most clients — regardless of industry, regardless of project type — needed the same core things. One or two cameras, controlled audio, a monitor so they could see what we were seeing, and enough lighting to make the location work. Not a full studio rig. Not a bare-bones single-camera setup. Something in between that traveled well and set up fast.
That's what the cart is. It's not a product we invented. It's a solution we built from watching what actually worked on job after job and standardizing around it. The $2,000 full-day with cart package exists because that combination of gear and crew solves the most common production problem we encounter.
The cart became the clearest way to explain what HBP does without a long conversation about gear specs. You can see it, understand what it does, and know what you're getting. That clarity is worth more than a flexible quote process that leaves everyone guessing.
One operator, full production cart — monitor, lighting rig, full audio. The middle ground between a solo shoot and a full crew.
Single camera full day at $1,500. Cart at $2,000. Full 3-person crew with two cameras at $3,000. Each step adds specific capability — not just more of the same.
Started with what every small production company starts with — one camera, hustle, and a willingness to figure it out on the job. Early client work was the education. Every project revealed something about what was actually needed vs. what we thought was needed.
The 2023 pitch video above was the first time I described what we do in a structured way on camera. It was also the first time the cart appeared as a named product — a visible, concrete thing a client could point to and say "that's what I want on my shoot."
One of the clearest examples of what the right setup does for a production. The Neurophos team needed to communicate something technically complex to a sophisticated investor audience. The setup let the content do the work. They raised over $100M using that video.
Three years after the original pitch, the cart has evolved. Better gear, more refined workflow, clearer understanding of what each job needs from it. The walkthrough below shows exactly what shows up on a full-day cart shoot today.
The cart is one of four production options. Each exists because there's a real use case for it — not because we needed a pricing grid. Full pricing breakdown here.
One camera, audio, up to half a day. Right for focused shoots — spokesperson content, short interviews, simple product demos.
One operator, one camera, full day. Event coverage, documentary-style, or multi-location days that need sustained presence.
The cart. Monitor, lighting rig, full audio. One operator with everything needed to control the environment and deliver higher production value.
Three people, two cameras, full lighting and audio. Narrative work, multi-subject interviews, events requiring simultaneous coverage.
Post-production is a separate line item at $500 per finished minute. See the FAQ for how this all works together.
Compare this to the 2023 pitch at the top of this post. Same company, same values, meaningfully different execution. The 2023 version was honest and early. This one has the weight of everything between then and now behind it.
The production cart is visible in both. The message about how we show up — the same crew, the same cameras, no subcontractors, no surprises — runs through both. What changed is the confidence behind it, because we've spent the time between those two videos building the proof.
You've got a destination.
We've got the wheels.
No voicemail. No account managers. Call or text Jacob directly — you'll hear back the same day.