In the digital age we live in, using video content will be more and more important to make your brand stand out. People learn things by seeing, hearing, and doing. Without a doubt, video marketing has become the best way to pack all of these styles into one.
In this post, we are going to cover 4 trends in video marketing and business branding. Additionally, we will provide some tips and tricks about how to make them super effective in 2022.
Customer testimonials, brand advocacy videos, case studies, live streamed Q and A forums and other types of user generated content will be a great way to give your brand substance. Think of this as the digital form of word-of-mouth advertising. For example, consider how you read reviews before buying a product online. Clearly, end-users are a bit more trustworthy to speak on the efficacy of a product or service. Let your customers create videos of the product in action and leverage those on your website. If you need help getting them to do so, offer them a discount or free piece of merchandise. You’ll be surprised how effective this can be. These end-users will be able to provide specific examples of how the product helps them in a way that feels much less sales-y than it would coming from you. No offense 🙂
Along with customer testimonials, this branding technique leverages a word-of-mouth approach. Additionally, you’re drawing on the current following of an influencer and the trustworthiness they have built with that audience. Furthermore, this “raw content” usually comes across a lot more genuine than traditional marketing techniques. Unboxing videos, product challenges, and comparisons are popular examples of this type of partnership..
Because of it’s rise in popularity, social media is a great way for a business to reach it’s audience. Short videos are a great way to gain attention and build trust with your target market. For example, financial advisors are posting tips for taxes on Tik Tok. Realtors are posting renovation before and after reels to Instagram. Remember those customer testimonials? Take one of the stories you heard from a customer and make it into a short story on Linkedin. The great part about this video branding technique is that it doesnt require high-end cameras or intense editing skills. For the most part, these types of videos can all be created on a smartphone.
This is the only technique on this list that might require a decent investment. However, there are plenty of companies who offer this service, so you have some options to choose from. Chances are you have seen these types of videos in action before. Essentially, these are cartoons explaining what your brand offers. They are very effective with products or services that are more complicated to visualize than others (for example, software services). They are a great way to create general awareness and a lasting impression on your audience. Additionally, they also give you much more creative license to play around with concepts and ideas.
When it comes to video marketing, there is no cookie cutter approach that will help every business. Typically, the best way to find what works for your brand is to identify your niche, what is working for other businesses, and A/B test different methods. Different techniques will work for different brands. However, these are some trends that everyone can try out for little to no cost. You will only know if it’s right for your business once you give it a shot.