A website is a necessary part of any business, big or small. But what many business owners don’t realize is that website videos can be a powerful tool to help promote their business and increase traffic. In this blog post, we will discuss the benefits of website videos, the different types of videos you can create, and how to make sure you are getting the most out of your content.
Videos for your website are incredibly important because that is how you are being judged as a business owner now. Most millennials make their judgement of where to spend money based off reviews and visual media. So, if your website does not have any videos, you are more likely to lose business.
What types of videos should you create for your website? The answer is: it depends on what type of business you have. If you are a restaurant, then having a video that showcases your food and atmosphere is key. If you are a service-based business, then having a testimonial style video is important. And finally, if you are selling products, then creating product videos is essential.
Once you have decided what type of videos to create for your website, the next step is to make sure you are maximizing their potential. The first way to do this is by ensuring that the videos are high quality and professionally done.
We use our website to lead by example on whatever we recommend. We have a banner video, a video addressing our audience, a testimonial video, and a promo video. As a video production company we’re expected to showcase more media than the pizza restaurant down the street, but these videos are specific for creating conversions.
The area of opportunity most businesses are not using are testimonial pieces, which is a glorified 5 star review, with visuals and sounds that align with your brand. A good testimonial video might be all need to convince people to give you their money.
We recommend at least 1 testimonial, 1 banner video, and 1 video talking to your audience. These videos if planned in advance can be shot in a half a day’s time. The equipment we’d suggest would be 2 cameras for testimonials and about us, professional lighting setup, clear crisp audio. I’d recommend having a production assistant to speed up the work flow and to have dedicated focus on the second camera. Most people want the drone for their business, whether it be the sign, the sunrise, the sunset. The editing time would be estimated to take 20 hours in this package, that comes from our experience and knowledge knowing how long it takes.
This would be $3,139 .
These videos will provide an easier decision making process for the generation that uses their phone all day. When tik toks and reels are encouraged to be in short for because people have lower attention spans it’s best to get your customer while they’re on the hook. Videos help create more life long customers.
Videos are moving pictures, by buying videos for your website you are also buying photos to be used via screen capture for advertisement. A banner video is a montage of footage emphasizing what makes your business cool. That footage can be recycled to micro content. Testimonial videos can be used to run facebook and instagram ads to your intended customer.
It’s my business to make your business money so you can come back and get more videos with Hen’s Bread. Think of the videos as an investment that you’ll make back faster than you would if you didn’t. Use this opportunity as a business expense and listen to our guidance and we’ll make sure you are taken care of. Call us today so we can start planning videos for your website.