Get your social media content strategy started with micro content
What is Micro Content?
Microcontent is short, consistent content that you post on social media. People are more interested in content that they can see on their phones, so using platforms like Instagram Reels and Tik Tok can be a great way to reach more people. Hens Bread is a video production company, and we have found that this type of content is more affordable and can reach more audiences.
What We've Found
When creating micro-content, it is best to create media that can be replicated on a phone. This will give you the best results. Bite-sized content is equivalent to under 60 seconds of media, and we have found that under 20 seconds provides the greatest amount of plays. Tik Tok is used for trends, and Instagram reels are more suited for Pinterest Esque titles, such as “How to…, 5 ways that, What is….”
When you want Micro Content from Hen’s Bread, we will create a series of formatted content on google drive. The suggested captions are there for you to use, but you can also post the videos with music, text, and stickers that correlate with your brand. We do offer a monthly subscription. Once we have a brand strategy session meeting, we can fine-tune your goals and budget.
Micro Content Shares better
Now, you can post short videos on various social media platforms, including Twitter, Instagram, Facebook, Tik Tok and YouTube. Shorts are powerful because you can post them in many places. This way, you can reach a lot of people who are interested in the subject. People who explore apps will see your shorts and learn more about the topic.
When we try to be too flashy in our video editing software, we’re not getting as many shares and plays. That’s because it looks unachievable. When we offer to do Micro Content for you at a subscription cost, it’s not that we’re putting in less quality. We understand what spreads further. That’s why it’s important to create a social media marketing strategy that aligns with your brand.
How is Hen's Going to Utilize "Shorts"?
Hen’s is going to create a page on our website called “shorts.” This page will include short pieces of text that will have a call to action, or a link, so people can learn more about what we are offering. We are using Linktree, which is a directory that includes all the links in one place. On our Linktree page, we will have a section called “Shorts” so people can easily see what else we have to offer.
Why we will do this is because when we create amazing 2-3 minute content it doesn’t reach as far as our immediate audience. But when we create a quick reel of the content we make, if people want to learn more to watch the full segment we will grow our fan base.
Micro Content Data
We all know that posting content at optimal times is helpful, but realistically you can’t revolve your post schedule around a chart hoping to bring results. What brings the best results instead are relevancy and text-to narration what subject matter does for an article or video so it sticks out more in people’s feeds!
When you make micro content, your audience is more engaged. The best kind of text for this type of video has active voice and allows the consumer to follow along with what’s happening in full screen mode without getting bored easily.
The video on the side is a Reel we created for Gensis Drum & Bugle Corps. We created a course with them Summer 2021, we believe this reel will touch 3,000 NEW accounts.
Conclusion
We think Micro Content is a good way for businesses to get started without spending a lot of time on creating content. With our service, you can free up your time to work on the things you want to work on.
We think Micro Content also allows you as the business owner to share your personality with your customers. You can do this by selecting music that is licensed and aligns with your brand. The same goes for text. We are here to offer our professional guidance.
Call us today to schedule us working with you!
Any Questions?
